01 September 2015
Mazda Motor Corporation will host the world premiere of the Mazda KOERU crossover concept at the Frankfurt Motor Show*1, which opens on September 17 2015.
The Japanese word “KOERU” means to “exceed” or “go beyond,” a fitting name for Mazda’s new foray into the growing crossover SUV market, because the model aims to exceed existing category standards and stereotypes. As the latest embodiment of Mazda’s KODO—Soul of Motion design theme, Mazda aimed to impart the KOERU with the power and vitality of a wild animal while maintaining a sense of refined dignity.
Andrew Clearwater, Managing Director Mazda New Zealand said the Mazda design team has a proven track record in the SUV market which is demonstrated by the success of the Mazda CX-3 and Mazda CX-5.
“The Mazda KOERU crossover concept is another example of the designers challenging the normal expectations of an SUV and creating a stunning looking vehicle that stands out from other SUVs in this space.”
The latest SKYACTIV technologies ensure the model provides outstanding environmental performance without compromising on Mazda’s renowned driving pleasure.
To increase awareness of the Mazda brand, the automaker will display its full line-up of new-generation models featuring SKYACTIV technologies and KODO—Soul of Motion design at the Frankfurt Motor Show.
*1 Official name of the show is 66th Internationale Automobil-Ausstellung.