Feel The Difference
The feeling of getting behind the wheel of a brand-new Mazda is like no other. It’s a feeling we’ve obsessed over for decades to craft and perfect. It was only by having a deep respect and understanding of the human senses, were we able to engineer this feeling into every single one of our vehicles.
RESPECT FOR PEOPLE AT THE CENTRE
Every decision we make is with a deep respect for the human condition. This doesn’t just mean understanding the science behind driving, but also the feeling of the driver. It’s why the seats are a certain shape, the gear stick is in a certain position, why the interior feels the way it does. Every detail is meticulously stitched, engineered and designed to evoke this feeling of joy from the driver.
RESPECT FOR THE BOND BETWEEN CAR AND DRIVER
We believe the relationship between car and driver is like that of a horse and its rider. It’s an intuitive connection we’ve strived to instil in every single Mazda since our earliest creation. This philosophy, known as Jinba Ittai, is deeply embedded in our very essence to create a sense of oneness between every driver and their Mazda.
RESPECT FOR THE CONNECTION BETWEEN PEOPLE AND PLANET
Respecting people means holding a deep respect for the world in which they live. Since we began as a manufacturer of cork products 100 years ago, we’ve had a strong focus on balancing the challenges of technology and sustainability. The evolution of our SKYACTIV technology allows us to develop more efficient engines that use less. While our partnerships with conservation initiatives like TREEmendous, Project Crimson and Trees That Count help build a future where people and cars can live in harmony with the Earth.
RESPECT FOR THE ART OF MOTION
The design of every Mazda expresses the beauty of motion seen in all living creatures, giving each vehicle a soul of its own. This is what we call KODO Design, and it’s this philosophy that helps our cars transcend the limitations of a simple A to B vehicle, becoming pieces of art that move people’s hearts.
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