Beyond the drive

HIROSHIMA, Japan -- Mazda Motor Corporation has announced an update to its Mid-Term Management Plan and management policies up to 2030. The announcement highlighted that Mazda is positively responding to the highly uncertain business environment and is renewing its commitment to achieving carbon neutrality in all its operations by 2050.

Taking into account the significant changes that have occurred in recent years in the business environment including countries’ environmental regulatory trends, heightened geopolitical risks, and rapid development of advanced technologies represented by CASE, Mazda presented a three-phrase plan towards 2030 that will allow it to flexibly respond to these future changes.

Acceleration of electrification under the multi-solution approach
Starting today and through 2024, Mazda will focus on achieving more resilience towards changes in the environment, focusing on strengthening our technology development, supply chains and cost reduction efforts. During this time, Mazda will continue to accelerate the electrification of its fleet, launching attractive products that meet regulations in the respective markets by consequently implementing the Mazda Multi-Solution approach.

Globally, Mazda has successfully launched the Mazda MX-30 EV, this has been followed with the introduction of the Mazda CX-60 PHEV in Europe this year with other countries such as New Zealand next year. With more electrified products thereafter including the Mazda MX-30 R-EV.

Transition to electrification
From 2025 until 2027, as regulations become more stringent, Mazda will be continuing to build the necessary parts to transition towards the electrification of our range. This will include both the refinement and use of Mazda’s multiple electrification and manufacturing technologies as well as the global launch of new battery electric vehicles.

Top rear view of a white Mazda 1 concept car

Advancing launch of BEVs towards 2030 through strategic partnerships
This transition will be completed during the third phase until 2030. Mazda will achieve the transition towards electrification through partnerships in different areas. During the presentation, it was announced that Mazda has signed a collaborative agreement1 to jointly develop and produce highly efficient electric drive units with its partners.

As a first step towards the electrification of all its models by 2030, Mazda has joined a joint venture company2 to develop highly efficient production technology and establish a production and supply framework for electric drive units.

The MC management also announced that they have concluded a joint development agreement3 for the development of inverters, including silicon carbide semiconductors, and signed a joint development agreement4 for advanced technologies for motors, while also establishing a joint venture company together5 with two partnering companies to learn and develop motor technology.

Mazda will continue to procure batteries from its partner companies. In addition to our existing suppliers, Mazda recently concluded an agreement with Envision AESC to procure batteries for electric vehicle production in Japan. In the medium term as we will be launching additional battery electric models, Mazda will consider possibilities to invest in battery production.
As we move forward advancing our products, Mazda will continue to improve the safety of its products, putting efforts in developing human-centric advanced driver assistance technology, aiming for zero fatal accidents caused by any new Mazda by 2040.

1Including Imasen Electric Industrial Co., Ltd., Ondo Corporation, Chuo Kaseihin Co., Inc., Hiroshima Aluminum Industry Co., Ltd., HIROTEC Corporation, Fukuta Electric & Machinery Co., Ltd. and ROHM Co., Ltd
2Including Ondo, Hiroshima Aluminum Industry and HIROTEC
3Including Imasen Electric Industrial and ROHM
4Including Chuo Kaseihin and Fukuta Electric & Machinery
5Including Fukuta Electric & Machinery


Some images may depict overseas models or include optional features and accessories not available locally.