In 2014, Mazda New Zealand decided it was time to shed new light on current affairs and in doing so embarked on another new partnership - becoming the presenting sponsor of TVNZ’s award-winning current affairs show TV ONE’s Sunday programme.
The Sunday sponsorship is a superb platform to showcase Mazda’s range of new-generation vehicles. Mazda’s association with the top rating weekly programme is seen through branding and vehicles integrated into Sunday’s opening titles, ad breaks and across TVNZ’s online platforms.
And in 2018 Sunday INNOVATE was born. An online series highlighting incredible human innovation and technology stories from across New Zealand. From dogs that sniff out lung cancer, to compostable bottles grown on trees and technology helping remove rubbish from our oceans, Mazda are proud to be telling the stories of how a little imagination took Kiwi’s on an unstoppable journey.