31 March 2015
Three new Mazdas, three more awards for the all-new Mazda MX-5, Mazda CX-3 and Mazda2. Mazda will once again take away Red Dot Awards at the Product Design 2015 ceremony in June.
The fourth-generation of the iconic roadster has won the “Red Dot: Best of the Best” prize, the contest’s highest distinction, bestowed on only 1.6% of the submissions this year for exceptionally ground-breaking designs. The CX-3, Mazda’s first small SUV, was chosen for a “Red Dot” award for outstanding design quality. Finally, the all-new Mazda2 receives an “Honourable Mention”. The Red Dot jury assessed the entries based on a number of criteria ranging from design innovation to functionality, ergonomics and ecological compatibility.
Andrew Clearwater, Managing Director, Mazda New Zealand said “To win three Red Dot awards is a fantastic achievement. It is great recognition for the Mazda design team and is verification that KODO is a winning design philosophy for the Mazda brand.”
The company’s three newest models follow in the path of preceding new-generation Mazdas. All have now won prizes in recognition of their head-turning KODO – Soul of Motion exterior designs. Mazda6 and Mazda3 are previous Red Dot winners which now takes the total to 5 Red Dot Awards in the last couple of years. KODO’s lines and shapes represent pent-up energy and the athletic “moving” nature of Mazda’s vehicles. The concept has its roots in the carmaker’s long-time sports car tradition, perhaps no better epitomised than by the MX-5. Now in its fourth generation, the world’s best-selling roadster has a uniquely dynamic KODO style. The CX-3 and Mazda2 have also been targets of praise in the small SUV and small car segments, respectively.
Initiated in 1955 by the Essen, Germany-based Design Zentrum Nordrhein Westfalen, Red Dot is the world’s largest and most prestigious product competition. For the Red Dot Award: Product Design 2015, the international jury of designers, professors and journalists evaluated 4,928 submissions from 56 countries. The products themselves, selected in 31 categories including vehicles, will be on display in the Red Dot Design Museum Essen from 30 June 2015 to 30 July 2016 and online at www.red-dot.de. They have earned the right to bear the “red dot” symbol, an international seal of design excellence.