4th September 2014
Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV technology and Mazda’s KODO—Soul of Motion design language, will be rolled out to global markets starting in 2015.
The MX-5 is an iconic model representing Mazda’s vehicle-engineering philosophy—the pursuit of driving pleasure. “Innovate in order to preserve” was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution.
Andrew Clearwater, Managing Director, Mazda New Zealand believes the Mazda MX-5 truly symbolises the heart of Mazda.
This latest model will wow and excite another generation of motorists as it has done for 25 years. For many New Zealanders, MX-5 is the vehicle that has shown them what it is like to drive a light weight high performing sports car. We have so many enthusiasts around the country who are looking forward to its arrival in New Zealand in 2015.”
Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model’s original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV technology and refinement of its appeal to the senses and sensations through which people enjoy cars.
The design of the all-new MX-5 reveals another layer to Mazda’s KODO design language. The exquisite proportions reinforce the exhilaration of open-top driving. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.
As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006. In New Zealand it has twice won New Zealand Car of the Year, firstly in 1990 and again in 2005 for the third generation MX-5.
Mazda MX-5 25th Anniversary Website
For more information about SKYACTIV TECHNOLOGY, please visit: http://www.mazda.com/technology/skyactiv/
For more information about KODO—Soul of Motion design theme, please visit: