Mazda New Zealand is delighted to announce signing a major new sponsorship deal with TV ONE’s Sunday programme – New Zealand’s most watched show of the year to date.
From 6 April the Sunday sponsorship will be used to showcase Mazda’s range of new-generation vehicles that deliver excellence in design, performance and safety.
Mazda’s association with the top rating weekly current affairs programme will be seen through branding and vehicles integrated into Sunday’s opening titles, ad breaks and across TVNZ’s online platforms.
Andrew Clearwater, Managing Director of Mazda New Zealand says, “As we continue to grow our footprint with award-winning vehicles and expand our brand offering for Kiwi motorists, we’re delighted to partner with a programme that has likewise taken a similar journey and become a celebrated and trusted part of the lives of many New Zealanders.”
It is the country’s most watched show of the year so far with an average audience of 613,500 tuning in each week, a 14.7 rating and 38% audience share in AP5+. In the channel’s 25-54 target demo it attracts an 184,400 average audience, a 9.9 rating and a 27 share.
Jeremy O’Brien, TVNZ’s Head of Sales and Marketing says, “We’re thrilled to welcome Mazda to our sponsorship family and look forward to working in partnership with them. Sunday and Mazda are a fantastic fit together. Both have uncompromising standards and a reputation for excellence and quality that have earned them big followings with the New Zealand public. Sunday’s the crown jewel in our current affairs offering and we think it will be a powerful platform for Mazda to connect with its target audience.”
With its stories on high profile New Zealanders like Booker prize-winner Eleanor Catton and convicted murderer Helen Milner, and its hard-hitting coverage of issues affecting New Zealanders like surrogacy and the dangers of prescription painkillers, Sunday’s in depth interviews and investigations have struck a strong chord with viewers since it returned in February.
Coming up this week on Sunday (TV ONE, 7pm), the story of a little girl lost. Her parents maintained they gave away their three-year-old daughter but in 50 years there’s been no sign of her. Now Betty’s family members, silent witnesses then, are speaking out – and long-held secrets are coming to the surface.
Ratings source: Nielsen TAM, Consolidated 1/1/2014 -23/3/2014. Ratings include parent channels and plus 1 channels combined.