17 Sept 2015
Mazda Motor Corporation has announced that the company received three awards in the Automotive Brand Contest sponsored by the German Design Council at an event held this month in Germany.
The prestigious Automotive Brand Contest honours outstanding product and communication design. The annual contest has 15 regular and four special award categories. Winners in each category are selected by a jury of journalists and experts in design and communications.
Mazda’s global design team received the Team of the Year award, which is presented for “innovative and consistent brand design.” With design studios in Japan, the U.S. and Germany, the team has created energetic and dynamic forms based on the KODO design theme that have found expression throughout the entire Mazda line-up in recent years.
The Mazda CX-3, a compact crossover SUV that went on sale this year, was named Best of the Best in the Exterior Volume Brand category, while the Bike by KODO Concept track racer displayed during Milan Design Week in April was recognized in the Parts & Accessories category.
Andrew Clearwater, Managing Director Mazda New Zealand said to receive the three awards from the German Design Council demonstrates that Mazda designers are creating vehicles that are acknowledged as class leading in markets all around the world.
“Over the years German designers have set the benchmark in a number of fields and for them to recognise the skill and talent of the Mazda design team is a real tribute to their hard work and dedication.”
A member of the German Design Council said, “Unlike other companies’ design strategy [KODO design] is not supposed to define a form language, and so Mazda always encourages its designers to propose something that would exceed their expectations. That is why each of current generation Mazda cars can have its own character while consistently expressing lively motion.”