Mazda Motor Corporation has announced that starting from November, it will produce the New Mazda CX-5 crossover SUV at its Hofu Plant in addition to the Hiroshima Plant where it is currently produced. The move will help the automaker respond quickly and have more flexibility to growing demand for SUVs globally.
Mazda aims to create a production system that is agile enough to respond to changes in demand for crossover vehicles as it works to meet its global sales goal of 1.65 million units. In December last year the company began producing the Mazda CX-3 subcompact crossover SUV at the Hofu Plant as well as in Hiroshima.
Launched in Japan in February, the New CX-5 is already proving popular. In one month sales reached 16,639 units – about seven times the monthly target.
Andrew Clearwater, Managing Director Mazda New Zealand, said the global demand for Mazda SUVs is also reflected in the New Zealand market and he expects it to strengthen further with the launch of the New CX-5 here.
“The Mazda CX-5 has been one of our top selling vehicles. Beginning production at the Hofu Plant will enable us to meet the expected strong demand for the New Mazda CX-5.”