Mazda NZ drives passion for reading

Mazda NZ has renewed its sponsorship of Duffy Books in Homes to help end “booklessness” in Kiwi communities.

Duffy Books in Homes supports lower-decile schools around the country and each year provides free books to over 100,000 children.

Two new Mazda CX-5s will enable the organisation to visit schools and students participating in the programme and take the Duffy Theatre tour on the road to teach children about the magical world of books.

Duffy Books in Homes Chairman, Kevin Drinkwater, says the partnership with Mazda NZ, which is beginning its third three-year cycle, plays a key role in educating children on the importance of reading.

“Reading plays such a vital role in a child’s future and our goal is to foster a passion for reading by ensuring all Kiwi kids have access to books.

“Thanks to Mazda, we can travel to local communities and meet the incredible teachers and school staff helping us make it happen. The theatre performances bring the world of reading to life and seeing the passion and excitement of the children makes it all worth it,” he says.

Mazda New Zealand Managing Director, David Hodge, says Mazda are proud to be working with such a great initiative.

“Imagination drives everything we do at Mazda and we are proud to be aligned with an organisation that is encouraging children to learn, grow and use their imagination. Reading is such a valuable life skill and we admire the work that Duffy Books in Homes do to encourage young Kiwis to develop a passion for books,” he says.

Since its inception, Duffy Books in Homes has grown rapidly. There are currently over 500 schools and 290 early childhood centres in the programme, with over 100,000 children receiving a minimum of five books per year. 

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