Mazda MX-5 RF receives highest Red Dot honour

Mazda ascended the podium again this week at the Aalto Theatre in Essen, Germany, to receive the “Red Dot: Best of the Best” award for the Mazda MX-5 RF and its KODO – Soul of Motion design.

It was the second time a fourth-generation “ND” MX-5 won the top accolade at the annual Red Dot product design contest.
Launched in New Zealand last year, the RF (retractable fastback) edition of Mazda’s legendary roadster repeats the success of the soft-top version, which captured the same honour in 2015.
David Hodge, Managing Director Mazda New Zealand, believes the “Red Dot Best of the Best” highlights the fantastic skills and commitment of the design and technical teams at Mazda.
“The current MX-5 generation was an exercise in innovation on both a design and a technological level to uphold more than a quarter century of rich Jinba Ittai driver-and-car-as one tradition. The RF takes this a step further, deepening the ownership experience with the fastback styling and flexibility of a highly unique retractable roof and delivers all the fun drivers of the world’s best-selling two-seater have come to cherish.
“New Zealand motorists have always had a special affection for the MX-5 and that is highlighted by the number of MX-5 clubs dotted around the country” The RF features a three-piece power retractable hardtop whose 13-second opening or closing sequence is spectacular to watch. It combines all-weather coupé practicality with the hair-in-the-wind spirit that inspired the original MX-5 introduced in 1989.
The jury of 39 designers, professors and journalists bestowed “Best of the Best” honours – reserved for the most exceptional designs – on just 102 of the 5,500-plus entries to the 2017 Red Dot product design contest.
Mazda has now won six Red Dot awards for its KODO-based models: The Mazda CX-3 and Mazda2 collected awards in 2015 (alongside the soft-top MX-5) after the Mazda3 and Mazda6 took home accolades in 2014 and 2013 respectively. Criteria for the Red Dot competition includes innovation, functionality, ergonomics, symbolic and emotional content, self-explanatory quality and ecological compatibility.
One of the world’s largest product design competitions, Red Dot Award was initiated in 1955 by the Essen-based Design Zentrum Nordrhein Westfalen.

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