1 July 2015
Mazda accepted the “Red Dot: Best of the Best” prize for the all-new Mazda MX-5 on 29 June ata gala ceremony in Essen, Germany. The “Best of the Best” prize goes to exceptional ground-breaking designs across many industries; only 1.6% of all submissions received the distinction during this year’s Red Dot Award: Product Design competition.
“The MX-5 has always been about creating a connection with the driver, and design is a key part of this success,” says Andrew Clearwater, Managing Director, Mazda New Zealand.“We believe every inch of this car radiates life, movement and the promise of fun behind the wheeland we look forward to launching the vehicle in New Zealand later this year.”
With its aggressive face, sweeping lines, wide stance and short overhangs, is perhaps the most unique adaptation yet of the critically acclaimed KODO – Soul of Motion design theme on which all new-generation Mazdas are based.
The company also won two other Red Dot product design prizes this year: a “Red Dot” for outstanding design quality for its all-new small SUV, the Mazda CX-3, and an “Honourable Mention” for the Mazda2. In total five new-generation Mazdas have now captured Red Dot awards.
The Red Dot product design jury of 38 international experts evaluated the entries based on criteria ranging from the degree of design innovation to functionality, ergonomics and ecological compatibility. The jury appraised 4,928 submissions from 56 countries this year, selecting the best entries in 31 categories, including vehicles. They have earned the right to bear the Red Dot symbol, an international seal of design excellence. Initiated in 1955 by the Essen, Germany-based Design Zentrum Nordrhein Westfalen, the annual product competition is considered the world’s largest.