Following four consecutive months of sales records and a May that saw Mazda achieve 675 retail sales – an all new record in itself – Mazda New Zealand is firmly placed for a half year achievement not seen before.
The month of May delivered a massive 31.1 per cent increase YOY compared with this time in 2013 and as a result Mazda held a very strong 4th place in the industry with 6.7 per cent market share.
Andrew Clearwater, Managing Director of Mazda New Zealand says just as we saw in 2013, not only is the new car industry in fantastic shape, but Mazda is also continuing to deliver vehicles that resonate with kiwi motorists.
“Just when we thought that the new car industry had possibly peaked with the records of 2013, this year is going from strength to strength. It is extremely reassuring that these trends are now showing sustained growth and increased confidence in the entire market.”
Securing a record of its own the Mazda BT-50 had its strongest month of 2014 with total sales of 151 units, and with Fieldays activity in June that achievement may not stand for long as sales indications are already strong.
The CX-5 also obtained its strongest month of the year with 230 units whilst also taking out number one selling model in the medium SUV segment and placing 3rd overall in total passenger sales.
The recently launched all-new Mazda3 continued to power ahead, ranking second in the small segment with an impressive 175 units in May, whilst in top selling passenger models year to date the Mazda3 is holding 6th place overall.
“We’re yet to see the true potential for the all-new Mazda3 as the demand has far exceeded the production available for launch; but going forward we have vehicle supply to meet this sustained demand,” concluded Clearwater.